Last updated: July 19, 2024

aPersona understands that you care how Personal Information about you is collected, used, shared and stored. “Personal Information” means information which personally identifies you or another.

This Privacy Policy explains what Personal Information may be collected by aPersona, Inc. when you use or install our software, create an account with us or use our Website: http://www.apersona.com.

This Privacy Policy should be read along with our SOFTWARE LICENSE AGREEMENT & SERVICE TERMS AND CONDITIONS posted at: https://www.apersona.com/licensing.

If you have questions or complaints regarding our privacy policy or practices, please contact us at privacy@apersona.com, or via postal mail at:

aPersona, Inc.

13200 Strickland Rd, Suite 114-120

Raleigh, NC 27613

USA

The aPersona Website

Cookies

Strictly necessary or essential cookies

Strictly necessary or essential cookies are critical to the functionality and to navigate around the Website and use its features. For example, we use these cookies to keep you logged in to the Service and to remember relevant information about you when you return to the Website.

Performance cookies

Performance cookies collect anonymous information about how you use the aPersona Website. For example, these cookies help us improve the usability of the Website by allowing aPersona to track how users move around the Website when they are using it.

Functionality cookies

Functionality cookies also collect anonymous information. They can also provide security in transactions. For example, we use functional cookies to remember the choices you make, provide additional login security and provide enhanced features to improve your user experience.

Log files, web beacons, clear gifs

Log file information is automatically reported by your browser each time you access a web page. When you register with or view our Website, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other such information.

We use this information to analyze trends, to administer the site, to provide additional transaction security, to track users’ movements around the site and to gather demographic information about our user base as a whole.

When you use the Service, we may employ clear gifs (a.k.a. Web Beacons) which are used to track the online usage patterns of our users anonymously. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened by recipients. The information is used to enable more accurate reporting, improve the effectiveness of our marketing, and make aPersona better for our Users.

Browser Settings

You may refuse to accept cookies by activating the setting on your browser that allows you to block the setting of all or some cookies. However, if you decide to block or restrict cookies on your browser, you may be unable to access all or parts of the website. Please be aware that restricting cookies may impact your user experience of our website.

If you continue to use the aPersona websites without changing your browser settings, you will have consented to our cookie usage and agree that you understand our Cookie Policy.

Information Sharing

Except as described in this policy, aPersona will not give, sell, rent, or loan any identifiable personal information to any third party other than as outlined in this policy. We may disclose such information to respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims. We may also share such information if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Service Terms and Conditions, or as otherwise required by law. aPersona may also provide non-personal, summary or group statistics about our customers, sales, traffic patterns, and related Service and Website information to reputable third-party vendors, but these statistics will include no personally identifying information.

Protection of Information

aPersona maintains reasonable security measures to protect your information from loss, destruction, misuse, unauthorized access or disclosure. These technologies help ensure that your data is safe, secure, and only available to you and to those you provided authorized access (e.g., your users). When you enter sensitive information (such as a credit card number) on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL). However, no data transmission over the Internet or information storage technology can be guaranteed to be 100% secure. If you have any questions about security on our Website, you can contact us at privacy@apersona.com.

Links to Other Sites

Our Website contains links to other sites that are not owned or controlled by aPersona. For example we use a third party to help us provide support and to offer publicly accessible blogs and community forums to you as a user. Please be aware that we, aPersona, are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every Website that collects personally identifiable information. This privacy statement applies only to information collected by our Website and Service.

Public Forums

To request removal of your personal information from our blog or community forum, contact us at privacy@apersona.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Testimonials

We may post user and customer testimonials on our web site where we have obtained the right to do so. Testimonials may contain personally identifiable information. If you want your testimonial removed please contact us at privacy@aPersona.com.

Surveys

aPersona may offer users the opportunity to participate in a contest or survey. Participation in these contests or surveys is completely voluntary and therefore our users have to choice to participate or not. If you participate, we will request certain personally identifiable information from you. The requested information typically includes contact information, such as email or phone number.

We use this information to improve our service to send our customers update on how we are improving the service based on their feedback.

Information We Do Not Collect

Except as provided above, we do not collect personally identifiable information of your users, such as names, addresses, or other data that can be reasonably linked to your users. We also do not collect and store location information of your users, except to the extent that their general location may be determined by Internet protocol address. We do not collect or have the ability to collect your users’ passwords

How We Use Information We Collect

In general, we use the information we collect to provide the Service and for billing. We may also use the information we collect to improve the Service for all users. aPersona may also transmit or share information with its third party vendors and hosting partners to provide the necessary hardware, software, networking, storage, and other technology and services required to operate and maintain the Service, which may require that your and your users’ information be transferred. Although aPersona owns the software, code, databases, all rights to the aPersona service, you retain all rights to your data.

aPersona may also send you periodic newsletters. If you no longer wish to receive these newsletters you may follow the unsubscribe instructions contained in each of the emails you receive.

With respect to credit card or other payment information, aPersona uses third-party intermediaries to manage credit card and other payment processing. These intermediaries are not permitted to store, retain, or use your billing information except for the sole purpose of credit card processing on aPersona’s behalf. aPersona does not store Credit Card Data. We do retain elements of your card data that is not considered “Credit Card Data” that allow us to support you and provide better customer service and billing support.

aPersona also uses third party intermediaries to send out emails on our behalf and provide customer support including via live chat software.

Accessing and Updating

You can modify your account information at any time by emailing our customer support at support@apersona.com. We will respond to your request to access within 30 days.

We will retain your information for as long as your account is active or as needed to provide you the Service. We will retain and use your and your users’ information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

The aPersona Software & Service

For details about aPersona’s software licensing, what information we collect and how we use that information, please refer to our Terms and Conditions located here: https://www.apersona.com/licensing.

Changes to Privacy Policy

aPersona may update this policy from time to time. Your continued use of the Website or Service constitutes your agreement to be bound by such changes to the privacy policy. If we make any material changes we will notify you by means of a notice on the Website prior to the change becoming effective. Your only remedy, if you do not accept the terms of this privacy policy, is to discontinue use of the Website and Service.

Business Transactions

aPersona may assign or transfer this privacy policy, and your user account and related information and data, to any person or entity that acquires or is merged with aPersona.

Terms of Service

When you access and use the Service, you are subject to the aPersona SOFTWARE LICENSE AGREEMENT & SERVICE TERMS AND CONDITIONS available for review at: https://www.apersona.com/licensing.